Decision Support Systems

“Decision Support Systems” is the traditional term. It has come to include a variety of corporate-speak terms :  business intelligence, business dashboards, simulation models, et. al.  What we mean by DSS is simply an interactive tool that supports a strategic business decision process. It may be a complex, sophisticated, multi-stage model that incorporates several analytical steps that lead to an informed strategic decision. Or it may simply be an executive KBI dashboard that tracks the pulse of the business, creating alerts when things change in important ways.

Our core competency is the effective bridging of sophisticated analytical techniques to complex business decisions. Practitioners of quantitative analytical methodologies often do not share the same strategic business perspective as their clients, i.e., executives who have a more holistic responsibility for business decisions.  Too often, quantitative researchers and data modelers have a myopic focus [Continue reading]

Uprising of the Business Proletariat

Uprising of the Business Proletariat

The Germans call it the "Mittlestand", the huge array of medium-sized firms that constitute the real economic engine. In the U.S., our Mittlestand  accounts for the vast majority of jobs and job growth (I prefer "Proletariat"; it gets more sympathy … [Continue reading]

The CMS Tug-of-War: WordPress vs. Drupal vs. Joomla

CMS Tug-of-War

First, the obligatory definition:  A “content management system” is the new paradigm for the way rational business people build out their web presence today. The basics are: a back-end database that stores all your web content, and intelligent … [Continue reading]

Price Effect Simulation

DecisionProcessSimModels

The field of pricing analytics is a highly specialized discipline involving a variety of data modeling techniques. Where there is a rich database of time series data available (e.g., Nielsen, IRI), sales volume and market shares can be modeled … [Continue reading]

Marketing Mix Model Dashboards

Exec orchestrating his dashboard

One of the classic uses of multivariate statistical modeling is the "marketing mix model". At issue is how much lift (or drop) will I see if I reallocate my marketing budget among, for example, TV advertising, radio ads, billboards, web ads, … [Continue reading]